The most "circulated" daily.
Honestly, I didn't know whether to have the word 'most', the word 'circulated' or the word 'daily' in quotes when I named this post. But felt that circulated was probably the most 'deserving'. Now, in trying to make the morning newspaper such an enjoyable experience, India's most read daily, has added the Mumbai Mirror as part of the huge stack of papers the newspaper boy delivers at your doorstep. So make that the main supplement, the Bombay Times, the Mumbai Mirror, your local 'plus' (Thane, Mulund, New Bombay, Andheri,etc.) and some fifth supplement (The Education Times, Times Ascent, Top Drive -depending on which day it is).
Good morning India! You pick up the newspaper with your daily cup of tea and begin reading. You get through the first couple of pages quite quickly - (Hell.. All there is whether the jejunal infection that has resulted in the shortening of the intestine of I dare say, an amazingly famous Indian will affect his ability to work in the future and of course, the list of all the glitterati who have been making the rounds of the hospital with photographs to match). This issue probably demands a post in itself, but I would be lying if I said that I wasn't a fan of the man in question, although its gotten to my head as to how much an issue like this can boost newspaper sales - I don't think newspaper reporting today or 'journalism' in general has any other purpose. Cases in Point - "the Mid-day Mate" (What in the world!!! Part of a news daily??!!), Last page of the Bombay Times, or should I just say - the Bombay Times, etc. Anyways, these debates for some other post.
Getting back, you browse through the news in your city and the sports section and you arrive at the Times Imternational.As you go through the Times International you glance through the 'graffitti' section. You happen to read about Halle Berry's decisions on never marrying again after 2 failed ones, Paris Hilton's decision to marry her current boyfriend, Jessica Simpson announcing the end of her marriage, Elton John telling all on his plans to solemnise his gay relationship by marrying his partner and so on. Intriguing. Enjoyable gossip. It just made my tea a lot more fun to sip I must say. End of the Times International and you arrive at your daily quota of what could be called "official gossip" - the Bombay Times. You reach the last couple of pages and.. Voila!! Here we Halle expressing her loss of faith in the institution of marriage again. Hmmm.. Now did we just read that or did she just get through her third marriage that fast!! And there you go..You have Paris looking up at you announcing her marriage-to-be..Has she run through her previous boyfriend as well??!! Whatever..You leave those thoughts aside and pick up your Mumbai Mirror, You again reach the film news / gossip section and ... Boy is Halle frustrated or what!!! No marraige for her yet again!!!! Aaaawwww!! And Paris wants
to marry. Hurray!!! An exhausting read I must say. Wasn't it?? The examples sighted here are just a trailer. DON'T take my word for it. Pick up the newspaper tomorrow morning and see for yourself. You'll get the complete picture. Gets the blood circulating faster than you can say "beep". And this, phenomenon you shall often notice spread over a couple of days as well. Hey..Jessica divorced today? I thought that was three days ago. Or did she have a 72 hour marriage after that as well.
Was just wondering what it is that prompts this daily to "circulate" the same piece of news in three different sections of their own paper. Is once not enough? Is it that people want to see Halle, Paris and the girls again and again?? Or do they think all their readers have short term memories (REAL SHORT at that). Or is it plain lack of any other news to report. Mumbai Mirror having a repetition can probably, still be justified. After all, its a "separate" newspaper and soon might not be distributed with the Times. But the Times International and Bombay Times are for sure going to be part of your tea routine every morning. So then WHY!? And its not just this news. There are instances when you see this happening with the top stories as well. Read it in active voice in the Times and in Passive voice in the MM seems to be the mantra. I think this paper has been at the top long enough and its time they were told to treat us with a wee bit more respect.
Gossip / Sport / Business / Politics or Your Top Stories, I think reruns are still better left to television. For print, one story once a day is good enough.
Good morning India! You pick up the newspaper with your daily cup of tea and begin reading. You get through the first couple of pages quite quickly - (Hell.. All there is whether the jejunal infection that has resulted in the shortening of the intestine of I dare say, an amazingly famous Indian will affect his ability to work in the future and of course, the list of all the glitterati who have been making the rounds of the hospital with photographs to match). This issue probably demands a post in itself, but I would be lying if I said that I wasn't a fan of the man in question, although its gotten to my head as to how much an issue like this can boost newspaper sales - I don't think newspaper reporting today or 'journalism' in general has any other purpose. Cases in Point - "the Mid-day Mate" (What in the world!!! Part of a news daily??!!), Last page of the Bombay Times, or should I just say - the Bombay Times, etc. Anyways, these debates for some other post.
Getting back, you browse through the news in your city and the sports section and you arrive at the Times Imternational.As you go through the Times International you glance through the 'graffitti' section. You happen to read about Halle Berry's decisions on never marrying again after 2 failed ones, Paris Hilton's decision to marry her current boyfriend, Jessica Simpson announcing the end of her marriage, Elton John telling all on his plans to solemnise his gay relationship by marrying his partner and so on. Intriguing. Enjoyable gossip. It just made my tea a lot more fun to sip I must say. End of the Times International and you arrive at your daily quota of what could be called "official gossip" - the Bombay Times. You reach the last couple of pages and.. Voila!! Here we Halle expressing her loss of faith in the institution of marriage again. Hmmm.. Now did we just read that or did she just get through her third marriage that fast!! And there you go..You have Paris looking up at you announcing her marriage-to-be..Has she run through her previous boyfriend as well??!! Whatever..You leave those thoughts aside and pick up your Mumbai Mirror, You again reach the film news / gossip section and ... Boy is Halle frustrated or what!!! No marraige for her yet again!!!! Aaaawwww!! And Paris wants
to marry. Hurray!!! An exhausting read I must say. Wasn't it?? The examples sighted here are just a trailer. DON'T take my word for it. Pick up the newspaper tomorrow morning and see for yourself. You'll get the complete picture. Gets the blood circulating faster than you can say "beep". And this, phenomenon you shall often notice spread over a couple of days as well. Hey..Jessica divorced today? I thought that was three days ago. Or did she have a 72 hour marriage after that as well.
Was just wondering what it is that prompts this daily to "circulate" the same piece of news in three different sections of their own paper. Is once not enough? Is it that people want to see Halle, Paris and the girls again and again?? Or do they think all their readers have short term memories (REAL SHORT at that). Or is it plain lack of any other news to report. Mumbai Mirror having a repetition can probably, still be justified. After all, its a "separate" newspaper and soon might not be distributed with the Times. But the Times International and Bombay Times are for sure going to be part of your tea routine every morning. So then WHY!? And its not just this news. There are instances when you see this happening with the top stories as well. Read it in active voice in the Times and in Passive voice in the MM seems to be the mantra. I think this paper has been at the top long enough and its time they were told to treat us with a wee bit more respect.
Gossip / Sport / Business / Politics or Your Top Stories, I think reruns are still better left to television. For print, one story once a day is good enough.
posted by Anand at 9:53 PM
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